Analisis E-Service Quality, Harga dan E-Promotion Terhadap E-Customer Satisfaction
نویسندگان
چکیده
Tujuan penelitian ini adalah untuk menganalisa signifikansi pengaruh e-service quality, harga dan e-promotion terhadap e-customer satisfaction selama pandemi covid-19 di Kota Malang. Metode yang digunakan metode kuantitatif, teknik pengambilan data dengan cara membagikan kuesioner kepada 150 responden menggunakan purposive sampling. analisis uji Validitas Reliabilitas, Regresi Linier Berganda, Uji Statistik F t. Hasil statistik diperoleh bahwa secara simultan berpengaruh signifikan pada Grabfood pandemi. Sedangkan melalui t, parsial
منابع مشابه
Influential Factors of E-Retail Service Quality Affecting E-Satisfaction
The expeditious development of technology and internet has diverted company direction to retain customer e-satisfaction. Customer satisfaction is becoming an area of great interest for companies and customer satisfaction has a direct impact on the profitability of a company. With regard to customer satisfaction’s importance, we investigate the impact of service quality dimensions on customer sa...
متن کاملFactors Affecting E-Service Satisfaction
User satisfaction is an important predictor of online consumer behavior and the success of a web-based system. If customers are satisfied with the services received through the online system, it is likely they will keep using the system. To examine factors affecting user satisfaction with e-services, a questionnaire was distributed to a random sample of (615) students out of (5918) at Petra Uni...
متن کاملQuantifying Customer Satisfaction with E-commerce Websites
E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service, and if those expectations are not met, the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites, and much work has gone into characterising the performance of Web servers and Internet ...
متن کاملDoes e-store service quality affect customer loyalty?
This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quality and estore customer loyalty and to assess th...
متن کاملAn Empirical Study on E-commerce Logistics Service Quality and Customer Satisfaction
Based on consumer’s perspective, the influences of logistics service quality on customer satisfaction were empirically studied in order to clarify the key logistical factors affecting consumer’s satisfaction. An empirical method is used to investigate the factors in E-commerce logistics service quality that influence customer satisfaction. The results indicate that delivery service quality, aft...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Inkubis
سال: 2023
ISSN: ['2775-3913', '2775-1848']
DOI: https://doi.org/10.59261/inkubis.v3i2.32